Meet The Team

Advanced Waterfall Systems is a proud family-owned business located in Southern New Jersey. Our team is the same experienced group that built Aquatic Artists’ reputation over 25+ years of field experience. When we created AWS as our product manufacturing division, our entire team transitioned with us—bringing their decades of expertise in waterfall design, engineering, fabrication, and installation to this new chapter.

Led by President Chuck Rienzi and Operations Manager Kevin Baker, with Marketing Director Debbie Rienzi and our dedicated support staff, we’ve transformed from regional installers into a national manufacturing company. Our veteran project managers—including Eric, Edgar, Javier, and our entire fabrication crew—are the same craftsmen who built hundreds of custom waterfalls throughout the Mid-Atlantic region. They now apply that same expertise to engineering, fabricating, and testing every AWS system in our New Jersey facility.

Our team is the foundation of everything we do. Every innovation in our waterfall systems—from our waterproof curb details to our internal plumbing designs to our lifting point integration—comes directly from our team’s decades of field experience. They’ve solved every problem, built through every challenge, and refined every technique over 25+ years of hands-on construction. That knowledge is now embedded into every AWS system we manufacture.

Our success doesn’t rest on machinery or automation—it rests on our people. Each waterfall panel is hand-selected from our 2-acre stone yard by craftsmen who understand natural stone. Each system is hand-built by fabricators who’ve installed hundreds of waterfalls and know exactly what works. Each design is created by our landscape architect , who’s documented thousands of installations. Our full-time videographer captures installation techniques that our team has perfected over decades, turning that expertise into training resources for contractors nationwide.

When contractors partner with AWS, they’re not just buying a product—they’re gaining access to our entire team’s collective 25+ years of waterfall expertise, packaged into engineered systems, comprehensive documentation, and direct support from the same people who pioneered these techniques in the field.